Starting a Business in the City of Pacific Grove

The City of Pacific Grove welcomes you to its business community. Starting a business can be exciting and challenging. We wish you great success in your new venture!

The City of Pacific Grove requires all businesses operating within the City limits to obtain a business license and pay business license tax prior to commencing business operations.

The easiest and fastest way to apply for a new business license or renew your current license is using the online filing method. To begin, simply click on the "start now" button located on the right of this page. From the main menu please select the "apply" option to submit a new application for your business. Alternatively, you may download a copy of the business license application directly from the helpful forms section of this website.

If you need further assistance or help applying for a business license, you are welcome to contact us at or by phone at (888) 602-0239.

What is a Business License?

A business license is an annual business tax for doing business within the City limits. The City of Pacific Grove Municipal Code requires that you obtain a license when you conduct any business activity within the City, even if your business is located outside of the City limits or if you have a business license from another City. Businesses that are based in the City must also have a business license. This includes home based businesses, building contractors, independent contractors, and non-profit businesses.

Business license taxes and fees help pay for City services like roads, fire, police and other community services. These services benefit businesses, business owners, and the general public.

When should an application be submitted?

New businesses must apply for a license within 30 calendar days of their official start date of operation in the City of Pacific Grove. Thereafter, business licenses renew every July 1st and taxes and fees are due by August 1st. The City of Pacific Grove has exteded the early pay incentive filing date during the current renewal period (FY 16-17). The administration fee will remain at the reduced rate of $14 for all renewal payments submitted on or before July 1, 2016.

Are there any restrictions on where I do business?

Yes, every business operating from a location inside the City of Pacific Grove will require review and approval from the Building / Planning Department. This is to ensure that the business activity and site location are compatible with the City's municipal code and zoning requirements.